digital
Good local businesses shouldn't lose work because the online bits are messy.
Websites, content, reputation, and follow-up — joined up properly, for businesses in Newtown and nearby.
Maybe your website is tired.
Maybe your photos don't show the business properly.
Maybe your Google reviews are too quiet.
Maybe enquiries come in, then vanish.
Maybe you just need someone practical to look at the whole setup and tell you what to fix first.
That's what I do.
Clear websites. Useful content. Better trust signals. Follow-up that actually happens. No agency circus.
Newtown first. Nearby welcome.
Practical help, not digital theatre.
Local to Newtown
Based here, easy to talk to, and happy to meet over a flat white if that helps.
Creative and technical
Websites, photography, content, systems, forms, and the bits that connect them — handled by one person who understands how they fit together.
Built for small business reality
Clear advice, sensible first steps, and no bloated package sold purely because it looks impressive on a proposal.
Qualified photographer
So your website and content can look like your actual business — not a stock-photo approximation of it.
The basics that most local businesses need to fix.
Most small businesses don't need a massive digital strategy.
They need the basics to work.
- A clear website.
- Good photos.
- A visible phone number.
- A contact form that actually sends.
- A Google listing with the right details.
- Recent reviews.
- Content that reminds people they exist.
- A follow-up message when someone enquires.
- A way to stay in touch after the first sale.
None of this is glamorous.
That's why it gets ignored.
But these little gaps quietly cost attention, trust, time, and enquiries.
Newtown Digital helps local businesses sort the practical online pieces that make them easier to find, easier to trust, easier to contact, and easier to remember.
Not sure what you need? Start here.
You don't need to know whether the answer is a new website, a landing page, better photos, a review system, a newsletter, a booking flow, or something smaller.
You just need to know what feels clunky.
Bring me the messy version.
I'll look at what you have, ask a few sensible questions, and help you find the best first fix.
Sometimes that's a new page.
Sometimes it's better copy.
Sometimes it's better photos.
Sometimes it's your Google profile.
Sometimes it's your follow-up.
Sometimes it's the whole setup.
The point isn't to sell you the biggest thing.
The point is to fix what's costing you the most attention, trust, time, or enquiries.
Three steps. No drama.
Book a check-up
You share a bit about your business. I review your setup before we talk — website, Google listing, photos, enquiry flow, the obvious stuff.
We find the first fix
In one conversation — over a coffee or a call — I tell you what I'd tackle first and why. No 40-page report. No jargon fog. A clear recommendation you can act on.
We sort it together
You can take the recommendation and run with it yourself, or I can take it on. Most businesses start with one thing and build from there as it starts working.
Check-up: $99
*Applied to your first project if we move forward together.
Your website, your content, your reputation, and your follow-up — the useful online pieces, joined up properly.
Most local businesses don't need more digital clutter.
They need the right pieces working together.
Your website should explain the business clearly.
Your content should make it feel current and real.
Your reputation should make people comfortable choosing you.
Your follow-up should stop good enquiries and customers from slipping away.
That's the setup. We start with the piece that matters most, then build from there.
A clear website that does more than sit there.
Your website is the base.
It's where people check if you're real, understand what you offer, decide whether they trust you, and take the next step — calling, booking, filling out a form, visiting, reading your menu, or sending an enquiry.
I build and improve websites using WordPress, Framer, and Go High Level, depending on what suits the job.
Some businesses need a full website.
Some need a sharp one-page site.
Some need a landing page for one offer.
Some just need the current site cleaned up so it stops working against them.
What this can include
A note on how websites are priced
I don't charge the same way a traditional agency does — build it, hand it over, never see you again.
For most businesses, a website works best as part of a monthly digital home base: the site is hosted, maintained, connected to your forms and follow-up, and actually looked after. In some cases, the website build is included in that arrangement. In others, there's a one-off build cost, then a flat monthly base covers everything from there.
Clients who commit to a 12-month home base plan have the one-page website build included — no separate build fee.
The check-up is the right place to talk through what makes sense for your situation.
Start with a local digital check-up.
This is the easiest first step. I'll look over the obvious parts of your setup and help you find the best first fix.
What I'll look at:
- Your website
- Your mobile experience
- Your Google Business Profile
- Your enquiry path
- Your calls to action
- Your photos and content
- Your reviews
- Your social presence
- Your follow-up process
- Your newsletter or email setup
- Your biggest missed opportunities
Then I'll tell you what I'd fix first.
No 40-page report.
No scare tactics.
No jargon fog.
Just a clear, useful starting point.
Coffee optional. Sensible conversation required.
A local person behind the work.
I'm EJ Mathers. I live in Newtown — not "based in Wellington" in a vague corporate sense, but actually here, in the suburb, walking the same streets as the businesses I work with.
My background sits between creative and technical, which turns out to be exactly what local businesses need.
I can make the website clearer.
I can take the photos.
I can help write the content.
I can sort the forms.
I can help with reviews, newsletters, follow-up, and the bits that usually get left until "later."
Newtown Digital is my way of bringing that practical toolkit closer to home.
It's local, but not casual.
You get clear advice, tidy work, and practical recommendations. If you need a quick fix, I'll say so. If your website needs rebuilding, I'll say so. If your website isn't the problem, I'll say that too.
The goal is to make the online side of your business easier, clearer, and more useful — without making it a production.
Pick a sensible starting point.
You don't have to fix everything at once. Most businesses are better off starting with the clearest leak, then building from there.
Local Digital Check-Up
For businesses that know something needs fixing, but aren't sure where to start. I'll review the obvious parts of your online setup and recommend the first useful move.
Good for:
businesses with an old website / inconsistent enquiries / weak reviews / unsure where to spend first / want a second pair of eyes
$99
Website or Landing Page
For businesses that need a clearer online home, a sharper service page, or a focused campaign page.
Good for:
new businesses / specific offers / seasonal campaigns / website rebuilds / one-page sites / local lead generation
From $999*
(included in 12-month home base plans)
Content & Photography
For businesses that need better photos, organic social content, website content, Google updates, or newsletter material.
Good for:
cafés and restaurants / clinics and studios / service businesses / trades wanting better project proof / anyone relying on old or average images
From $400 per session / from $299/month for ongoing content*
Reviews & Follow-Up Setup
For businesses that need more reviews, better enquiry handling, newsletter sign-ups, reminders, or a CRM that actually gets used.
Good for:
trades / clinics / consultants / studios / hospitality / appointment-based businesses / businesses losing leads after first contact
From $299/month*
Website Care & Digital Home Base
For businesses that want the website hosted, maintained, connected, and looked after properly over time. Hosting, maintenance, small updates, form checks, enquiry capture, CRM setup, review requests, and the basic systems that keep the online side useful — through one platform, managed by one person.
No logging into six things.
No chasing a developer to fix a broken form.
No website that quietly rots because nobody's looking at it.
Good for:
businesses that don't want to manage the tech / want one central place for enquiries / need regular updates / want a cleaner digital setup
From $149/month*
* A one-time account setup fee applies to new clients. This covers platform configuration, CRM setup, automation mapping, and onboarding. Setup fee is confirmed at check-up and varies by complexity.
Real experience behind a new local offer.
Newtown Digital is new as a local offer. The work behind it isn't.
I've worked across websites, content, photography, WordPress, Framer, Go High Level, email tools, and practical small-business systems.
That mix is useful because a website is rarely just a website. It connects to how people find you, trust you, contact you, book you, review you, and remember you.
Small business websites
Clearer pages, better structure, easier updates, stronger calls to action, and more practical enquiry paths.
Hospitality and service business content
Photography, website updates, social content, and digital support for businesses that need to look current.
Practical systems
Forms, follow-ups, review requests, newsletters, and workflows that reduce manual admin.
Photography and visual content
Documentary and commercial photography for businesses that need stronger images across websites, Google profiles, social media, and campaigns.
more local examples coming soon
A few words from past work.
Building the local proof pile now. In the meantime — a few words from people I've worked with across photography, content, and practical business support.
EJ Mathers is one of the best photographers I have ever worked with. He consistently delivers fantastic event photography — an area where previous photographers have not excelled. He makes the most of challenging lighting and tight spaces to produce high-quality work, and his ability to capture fleeting moments is something I don't think I could say about other photographers.
Grace Fox
Miss La Belle — House of Burlesque
Working smoothly around staff and providing clear, practical assistance without disrupting the business… What always stood out was EJ's reliability and attitude — helping clients feel supported and confident.
John Roche
Founder & Director, AlphaNZ
(From an IT support context)
[More to come — Newtown clients welcome.]
Fair questions.
Most businesses end up on a monthly digital home base — a flat monthly fee that covers the platform, hosting, and whatever level of support we agree on. Entry level starts at $149/month. Content and management plans start from $299/month. Full-service arrangements from $499/month.
A one-off website build starts at $999, and is included for clients who commit to a 12-month home base plan.
A one-time setup fee applies to new accounts — this covers platform configuration, automations, and onboarding. It varies by scope and is confirmed at check-up.
The check-up ($99, applied to your first project) is where we figure out what makes sense for your situation and budget.
Own a business in Newtown or nearby?
Need a website?
Need better photos?
Need more reviews?
Need your Google listing cleaned up?
Need a better enquiry form?
Need a landing page?
Need a follow-up system that actually runs itself?
Need someone to look at the online side and tell you what actually matters?
That's what Newtown Digital is for.
Newtown first. Nearby welcome.
Get in touch
The fastest way to get a straight answer is to book a check-up. But if you want to ask something first, here's where to find EJ.
Based in Newtown, Wellington. Happy to meet in person.